The display make the product attractive
Since my sister started her business she always make sure to have a trade show flooring at least thrice a year. Whenever she had a new products and somethings new on her business she make it a point to organize an exhibit. She told me that after taking my course Business Marketing I can fully understand her strategy and believe how effective the exhibit that she always do to present her new products.
I do help her whenever she is organizing an exhibit. She let me browse on a internet were she get the idea for her exhibit. She let me help her in designing the display and she let me choose the table covers on the online site for the trade show carpet and did saw the cover.
While preparing the logo mats, the people who were walking along the area keep on looking on the products that I was displaying. Almost all of them look at the product. So while my sister was assisting the customer I move away from the display and look at it from 2 meters away.
Then I saw how the cover and the product fits together and made it attractive. Aside from the giving a good quality product the arrangement of the display helps a lot to caught the attention of the people.
